Facebook Strategy and Content Management

Disciplines

Marketing and Trade / International Business

Summary

In this project, students in Mexico and Portugal will work together in small virtual and multicultural teams. Each Mexican team (5 in total) is managing a consulting agency responsible for developing a communication strategy for a business event, a country fair to showcase the American Continent to the entire campus. The Portuguese teams (10 in total) will provide support for the communication strategy and will produce content (e.g., fair poster) for their Mexican counterparts.

 

Learning activities:

 

Results:

 

Number of students of the course: 64: 17 - Universidad de Colima &47 - Universidade de Aveiro

 

Language of collaboration:English

 

Duration:November - December 2018

Universities
 
Leaders

Belem Barbosa
Universidade de Aveiro

Claudia Prado
Universidad de Colima

 
Tools