Cultivarte - Eco - Amigablemente Sostenible
Business Administration (Innovation and creativity for the generation of business ideas) and Food Engineering (Organizational Culture and Technological Innovation)
The objective of this project was the joint development of a business and marketing plan between international teams of students from Colombia and Mexico who study Business Administration and Food Engineering respectively. The plan will be applied to the production of flavoring and aromatic plants from rural producers of Morro Chusco, San Simón Parte Baja and Perico of the Municipality of Ibagué (Tolima Colombia), gathered in an Association of women from the same region. The plan must determine the real needs of the market or potential customers, develop and launch the products (modules of spices and aromatic plants) and services (module design, care and establishment of modules according to the needs or taste of the clients) in an orderly manner and establish through which channels would be introduced in the market.
Byron Armando Rico
Ignacio González Sánchez
Tec de Monterrey, Mexico