Cultivarte - Eco - Amigablemente Sostenible

Disciplines

Business Administration (Innovation and creativity for the generation of business ideas) and Food Engineering (Organizational Culture and Technological Innovation)

Summary

The objective of this project was the joint development of a business and marketing plan between international teams of students from Colombia and Mexico who study Business Administration and Food Engineering respectively. The plan will be applied to the production of flavoring and aromatic plants from rural producers of Morro Chusco, San Simón Parte Baja and Perico of the Municipality of Ibagué (Tolima Colombia), gathered in an Association of women from the same region. The plan must determine the real needs of the market or potential customers, develop and launch the products (modules of spices and aromatic plants) and services (module design, care and establishment of modules according to the needs or taste of the clients) in an orderly manner and establish through which channels would be introduced in the market.

 

Learning activities:Students designed a business plan for the product including a market study, packaging and services related to the product as well as the distribution channels of it.

 

Results:At the end of the project, students presented a business and marketing plan determining the real needs of the market or potential customers, developing and launching the products (modules of spices and aromatic plants) and services (module design, care and establishment of modules according to the needs or taste of the clients) and establishing the commercial channels to introduce the product in the market.

 

Number of students of the course: 20 - Uniminuto / 10 - Tec de Monterrey

 

Language of collaboration: Spanish

 

Duration: August-October 2018

Universities
 
Leaders

Byron Armando Rico
Uniminuto, Columbia

Ignacio González Sánchez
Tec de Monterrey, Mexico

 
Tools