Developing Digital Marketing Strategies for Revista Enfoques
Marketing and Business
In this project, students must advise the Board of Managers of Revista Enfoques that decided to expand operations and were analyzing the idea of strengthening the business through opening a new branch or franchise. After analyzing some concepts as marginal productivity of labor and franchising, students must determine which option is the best for the company according to its needs. Additionally, after the company decided to focus their efforts on developing an e-mail marketing campaign, students must determine which proposal is the best for the magazine after receiving proposals from two marketing companies.
Universidade de Aveiro
Universidad de Colima