Attracting Millenial Tourists to Cartagena de Indias and Aveiro
Marketing and Trade / Business
This project aimed students to propose effective strategies for attracting millennial tourists to two destinations: Aveiro and Cartagena de Índias. Both Tourism Offices (Corpoturismo de Cartagena and Turismo de Aveiro) intend to increase the number of tourists using an effective e-marketing strategy. These two destinations have some interesting similarities, but are mostly disregarded as tourism destinations by their counterparts. In fact, Colombian tourists frequently visit Spain, rarely visiting Portugal. Likewise, Portuguese tourists are frequent in Brazil, and rare in the neighbor country Colombia. One question that both tourism offices want to explore is whether this cultural proximity to a neighbor country ought to be a competitive advantage or disadvantage. Thus, they decided to study the preferences and consumer behavior of Portuguese and Colombian tourists, focusing on the millennial generation.
Universidade de Aveiro
Carolina Barrios Laborda
Universidad Tecnológica de Bolívar